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Essay text:
Training and development plays an essential role particular in service sector marketing in-order to gain a competitive edge. This is clearly apparent in the airline industry.
• Suppliers: Increase in raw material prices will have a knock on affect on the marketing mix strategy of an organisation. Prices may be forced up as a result. Closer supplier relationships is one way of ensuring competitive and quality products for an organisation.
• Shareholders: Shareholder expectation and perception.
• Media: Positive or adverse media attention on an organisation’s product or service can in some cases make or break an organisation...
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