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Kingfisher, after completing its merger with Air Deccan, aside from other strategic reasons would leverage the Deccan license, which meets the stipulated five years of operations to fly overseas, but use its own brand to fly international routes from September, 2007 and gradually replace it in the domestic market too. Sources close to the development said the international routes will have only full service operations, but the Kingfisher brand on the domestic routes will incorporate two models under one brand — a full service carrier and a more upgraded LCC service. In 2006, Jet Airways, the country’s largest private carrier, bought full-service carrier Air Sahara, renamed it JetLite and repositioned it as a value carrier...
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