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Essay text:
One side of the isle is lined with men's razors and the opposite side is lined with women's razors. Although there are similarities in the way razors are advertised, there are some distinct differences in the way they appeal to women and they way they appeal to men.
There are similarities in the techniques advertisers use to sell razors. Sex appeal is the main concept advertisers try to get across to both men and women. "Why does advertising use sex as an appeal to the consumer? The answer is simple: because it works.(3)" If you buy their product, members of the opposite sex will be more likely to notice you...
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