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They have more personal power, more money, and more attention focused on them than any other generation before them. Gone are the days when were made of sugar and spice and all things nice, and boys were made of frogs and snails and puppy dog tails.
Today’s generation, the KGOY (Kids Grow Up Young) generation has been tagged as the 'age of compression'. It influences spending of up to US $600 billion a year, and affecting close to 60 per cent of all brand decisions taken by their parents. Not surpris¬ingly, the tweens of today are exposed to around 40,000 commercials a year [Brand Child, Martin Lindstrom]...
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Common topics in this essay:
- advertising to children
- The Ethics of Advertising: Do advertisers go too far?
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