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That is the nature of the increasingly sophisticated advertising in America as, in an attempt to line their own pockets, advertisers prey on the innocence and desires of youth. The American Academy of Pediatrics stipulates that the average youth views more than 3,000 ads per day on television, on the Internet, on billboards, and in magazines (Shifrin). The advertising industry spends 12 billion per year targeting youth in new and creative ways such as reaching children through games they play on the Internet and product placements in school text books (Dittman). The volume of advertising has a significant influence on the values of American youth...
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