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Although Fidel is based in Montreal it has been expanding their brand throughout the United States for a few years but I found it odd that a clothing company targeting a lower-upper and upper-upper economic class would be advertising in this magazine. I also found it interesting that even though "Vice Magazine" is read more by males than by females because of it's content, a women's clothing line was still advertising in it. As I looked more at the image of the girl in the ad I realized this picture was just as much for the male viewers as it was for the females. I decided to mix this idea with Freudian ideas and conduct an analysis...
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