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For example some advertisements say that the firms take care of the consumers by creating safest products. This venture is usually used in car advertisements. As Eric Clark puts it very well "advertising exists to inform ? but even more so to persuade" (Clark 15). Also, as opposed to the promotion through personal contact, advertising does not involve pressure to the audience. For that reason, the last does not "fight" the message. So, it is easier for the advertiser to hand over the message (Dommermuth 44). Moreover, as McConnell and Brue put it, "material wants have a high reproduction rate. The rapid introduction of new products "whets our appetites", and extensive advertising persuades us that we need items we might not otherwise buy" (McConnell and Brue 22)...
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