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Developing over the past century, the mass media has become all-pervasive, taking on a central role in politics, culture and economics. The media is keeping pace with the rate of technological change and the Internet, with the result that companies are now seeking highly flexible, quick-mined employees.
In the past ten years especially, job prospects have widened much further than traditional roles to include a whole array of people, working behind the scenes. The premium on public relations, promotions, research and technical skills is set to rise as the influence of the technological revolution continues to spread...
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