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On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her eyes closed. The statement "Come Closer" is imprinted at the top of the page (Entertainment Weekly). On the next pages the television sets are shown up close displaying the same green grass and blue sky but this time with the girl looking in awe at the TV's. In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader. Jeffrey Schrank's "The Language of Advertising Claims" explains wonderfully the most common techniques that advertisers use in their ads...
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