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It is a report about how a corporation that's been severely stung by bad publicity, poor service and declining earnings now wants to plead its case to its critics. It states that critics don't want to make things better, but it ignores what their critics care about.
The McDonald's Social Responsibility Report presupposes that we can continue to have a global chain of restaurants that serves fried, sugary junk food produced by an agricultural system of monocultures, monopolies, standardization and destruction, and at the same time find a path to sustainability. Having worked in the field of sustainability and business for three decades, I can reasonably say that nothing could be further from the idea of sustainability than the McDonald's Corp...
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