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Essay text:
The use of character merchandising and peer pressure often means that
parents give in to the pester power of children in the supermarket. Quite commonly
2-tier advertising campaigns are being used. Initially products are marketed to
children using cool character merchandising and early morning broadcasting slots.
Then manufacturers send a healthy and convenience message on the product to the
parent at the point of purchase.
Another obvious factor is inactivity. Parents are scared to let their children play in the
streets and parks and are opting to keep children inside, protected against the world...
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