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Due to this there has been an increase in the amount of advertisements that use themes of nature to market their products and services.
In a recent advertisement campaign of Nike athletic footwear, there is a portrayal of gazelles sprinting through an empty African field. Through the course of the run the gazelles change into men and women sprinting in a marathon race with Nike shoes on their feet. Nike is trying to sell their running shoes by stating that if you buy their product you will have natural speed like these swift animals. Consumers appeal to this by wanting to be as natural as an animal on earth...
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