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Being an icon of innovation for years and a dominator of the copier market, Xerox experienced years of success. Xerox Corporation was the first company to launch a xerographic machine in the year 1959. It was a market leader till 1970 due to the various patents it held. Later it started issuing licenses to competitors and since then it started losing the market share to IBM, Kodak and other Japanese players. However, in 1980, the company realized that they need to concentrate on quality which would help in both reducing the costs and in retaining the customers. They aimed and achieved Leadership through quality...
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