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As a company they have been able to grow and meet the demands of their customers. Motorola after launching had an even bigger job at hand, they didn’t know how to carry out marketing for this product
With the help of VIPI frame work we were exactly able to understand we were able to understand the various aspects related to it. We did perceptual mapping to understand the customer's perception about it. SWOT and PEST analysis played an important role in understanding their strategies and tactics.
Motorola's Brand Image is good in the market, though their logo is perceived to be negative by many people because it acts looks like a bats logo when seen in black and white...
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