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As Manager of Commercial Publicity at the company when Jenny Shaw and I interviewed her in 1995[1], Sarah England offered a rationale for such a policy:
People have their own…strong impression of what Marks & Spencer is to them. I think it’s a bit like the BBC and it is something which is reasonably deep-seated…Because we appeal to people from the age of…16 to 86, whatever image you try and tell people, it is going to be dissonant with, I don’t know, 95% of the population. Therefore maybe it is…better that people, as long as it is a positive image, they’re allowed to hold onto their own version of what Marks & Spencer is about (Interview with Sarah England 31...
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