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In this study, our target hotel is TATA TAJ. In the meanwhile, this research also tries to unveil, what the Hotels can do innovatively to maximize the benefits in this present scenario, and how the relevant marketing strategies can be formed and carried out. At the beginning of this proposal, I am willing to rationalize the topic, clarify the objectives and design the research problems. Followed by a series of marketing strategies literature review, an explanation methodology will be applied, and an outline of research methods and data collection will be presumed.
This research will combine exploratory, descriptive and explanatory studies but mainly use descriptive...
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