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Our initial secondary data was acquired by interviewing Kyle Berner and by viewing the Feelgoodz website, as well as the websites of other major purveyors of rubber sandals.
Some of the main research issues include brand awareness, product placement, and developing an understanding of the rubber flip-flop buying process for the target market. To gain insight into these issues we must find out consumer opinion about the Feelgoodz sandal as well as current consumer buying habits and channels. Questions about lifestyle as well as current flip-flop preferences will create a greater base of knowledge for the launch of the first eco-friendly flop...
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