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Rather, the tobacco industry maintains that advertising merely enhances the market share of a particular brand, without recruiting new smokers.
These arguments are not always easy to counter. This Factsheet gives health advocates the arguments and research data needed to face well-prepared tobacco lobbyists in public debate. The data cited are all presented in reputable scientific journals or congresses. They demonstrate that tobacco advertising entices young people to begin smoking and that restricting or banning advertising has a measurable effect on smoking behaviour.
Research on tobacco advertising and consumption
It is not possible to conduct a randomised controlled trial to study the effect of an advertising ban...
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