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For the Human market Biopure had a product called “Hemopure”, while its counterpart in the animal market was “Oxyglobin”.
Competition: In the animal market Biopure was the only company to have a blood substitute product and theirs was the first product to have been FDA approved. In the human blood market Biopure faced competition from two major players, Baxter International and Northfield Laboratories. In contrast to Biopure both these companies had blood substitute products which were derived from Human blood and their products needed to be stored frozen. Baxter international was well known as the leader in the blood related products industry, Northfield on the other hand was a relatively smaller company with lower production capacity...
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