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So, it would be hard for Goodyear to attract their customers but now they have a very good product, which suits these two segments perfectly.
? Market entry time: Goodyear should launch the Aquatred in January 1992 during the winter Olympics. As Michelin and Bridgestone are introducing new products in 1992 with a higher warranty and heavy advertising, Goodyear must advertise in a big stage to attract the customers.
? Product positioning strategy: Goodyear should position the Aquatred in such a way through advertising that the customers perceive it as a different kind of tire. The advertising should appeal to the informed buyer...
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