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Originally intended as a Patent medicine when it was invented in the late 19th century; Coca-Cola was bought out by a businessman Asa Candler, whose aggressive marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century. Despite being faced with critiques of its health effects and various allegations of wrongdoing by the company, Coca-Cola has remained a popular soft drink well into the first decade of the 21st century.
In 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink. Some authorities believe that New Coke, as the reformulated drink was called, was invented specifically to respond to its commercial competitor, Pepsi...
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Common topics in this essay:
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- Killer Coke: the campaign against Coca-Cola
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- Modern politics and public life are about the management of visibility and the mobilisation of public opinion. Discuss.
- Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...
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