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In contrast, a vision may be understood as supportive: it helps organisational members to imagine how to proceed and to derive realistic goals from it. Did an organisation fail, if it had not realised its vision? Did managers fail, if their teams did not reach goals linked with a vision? Clearly not.
A „useful“ vision
According to Gary Hoover, a “useful” vision has four characteristics: Clarity, consistency, uniqueness and service. First, it is be clear and transparent, where an organisation wants to go and how it wants to realise this. This is especially relevant against the background of a clear and shared organisational strategy and derived goals...
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