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The main theories that tend to be used in the business community are those postulated by Frederick Herzberg (theory of motivation) and Abraham Maslow (hierarchy of needs) (Gawel, 1999).
Maslow's Hierarchy of Needs
Most motivational theories of today, whether workplace or elsewhere, were introduced by Maslow, a behavioral psychologist, who, in 1954, introduced the concept that people attempt to satisfy their personal needs through context of their work (Gawel, 1999). Maslow developed the hierarchy of needs, focusing on the idea that people do not pursue the next highest need in a hierarchy until a current, or recognized, need was completely satisfied (Gawel, 1999)...
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