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Many people think that subliminal messages in the field of advertising are much more successful than subliminal messages for self-improvement, such as tapes sold to help the consumer lose weight, gain intelligence, or do something else to improve themselves simply by listening to a tape. Subliminal advertising can be defined as "embedding material in print, audio, or video messages so faintly that they are not consciously perceived." Rogers and Smith (1993) surveyed 400 households. When asked if they believed advertisers deliberately included subliminal messages, 61.5% responded 'yes'. A 72.2% 'yes' answer was obtained when asked if subliminal advertisements were effective...
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