Segmentation

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Title: Segmentation

Essay Details:

Subject: Psychology

Author: Kevin M

Date: August 16, 2014

Level: University

Grade: B

Length: 1 / 286

Essay text:

Banyak perusahaan pemasar kebutuhan pokok sukses menerapkan pemasaran masal. Tetapi kenyataannya berkata lain manakali diterapkan perusahaan pemasar produk lain, semisal barang elektronik. Ini berasalan, karena untuk kebutuhan non primer, konsumen cenderung mempertimbangkan hal-jal lain selain pertimbangan kebutuhan. Dan ini jelas melahirkan variasi keinginan konsumen berbeda Segmentasi memungkinkan pemasar menghindari persaingan langsung. Ini dimungkinkan karena mereka bisa “tampil beda” dengan kompetitornya, melalui perbedaan harga, corak, kemasan, daya tarik promosi, cara distribusi dan service memadai...

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