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Managers must decide what set up is right for display in order to influence members of the target market.
Experiential perspective- stresses the gestalt or totality of the product or service. Marketers focus on measuring consumer’s affective responses to products or services and develop offerings that elicit appropriate subjective reactions.
Routine response behavior- (habitual decision-making)- choices make w little to no conscious effort. So routinized we may not realize we made them. (Ex: buying gas)
Limited problem solving- more straightforward and simple. Not motivated to search for information or evaluate alternatives rigorously...
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