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Essay text:
‘using visual imagery will improve how well words are recalled’), or
• Non-Directional (two-tailed): predicts an effect but does not specify its direction (e.g. ‘using visual imagery will affect how well words are recalled’).
• Every hypothesis also has a null hypothesis. This predicts that there will not be a difference; any difference is due to chance.
Designing experimental research
Independent groups design
Each participant (P) is involved in only one condition of the experiment; the P is selected randomly for either the experiment or the control condition.
Advantages: Can be used in wide range of situations, fairly easy to run, no order effects from P’s becoming skilled, bored or fatigued...
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Common topics in this essay:
- A researcher, Stanley Milgram, wondered how far individuals would go in following commands. In 1974 he set up a series of experiments. Describe the research methods used, together with the findings.
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