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But, first I would like to provide a better vision and understanding of what product placement really is. Also, why is it used by marketers? And, although at times it is deemed unsuccessful, it is mostly perceived at a successful and an effective maneuver by marketers; as long as they are able to reach their targeted segment (audience) by selecting the right movie to place their product or products in.
What Is Product Placement?
Product placement is a promotional strategy that is utilized by marketers where a factual commercial product appears within a fictional or non-fictional media. The appearance of the product doesn't usually come for free nevertheless; it usually is an end result of an economical exchange between the manufactures of the product and the makers of the movie or the actors or actresses utilizing or displaying the product in the movie, or possibly even both...
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