PERSUASION

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Title: PERSUASION

Essay Details:

Subject: Psychology

Author: Barbara H

Date: April 17, 2017

Level: University

Grade: A

Length: 4 / 1079

Essay text:

On each of these subjects, there is extensive empirical research and theorizing (? Strategic Communication). Studies of consumer advertising have examined such questions as the effectiveness of different advertising strategies, the role of endorsements in consumer advertising, effects of varying the frequency and timing of advertisements, the role of visual elements, and so on (e.g., Kardes et al., 2005; (> Advertising; Advertising as Persuasion; Advertising, Endorsement in; Advertisement, Visual Characteristics of.) Advertising is commonly one part of a larger marketing effort involving decisions about pricing, product distribution, market segmentation, sales force management, and so forth (> Marketing)...

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