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It basically refers to the idea that public opinion is what keeps people in line and leads to the basic following of crowds and groups. If people are afraid of being made fun of or isolated from everyone else, most if not all will conform to the ideas of the masses. It says that if they don't stand firm in what they believe it doesn't necessarily mean they don't believe in it anymore, they just tend to go with the crowds in fear. This allows the larger picture to seem as if everyone has a certain opinion from the outside when not everyone actually does on the inside.
Noelle-Neumann uses the example of elections as one way to show her theory...
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