Male Consumers

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Title: Male Consumers

Essay Details:

Subject: Psychology

Author:

Date: April 3, 2011

Level: University

Grade: A

Length: 7 / 1905

Essay text:

Magazines advertisements and T.V. commercials are beginning to change their way of advertising in hopes of bringing out more male customers. They are doing this by simplifying diction and shortening commercials so that more men are likely to pay attention to the product being shown. Men are also working up the courage to enter the world of shopping alone, and in order to do so, they need to be coaxed out of their hiding places and brought into malls and stores that sell other products besides electronics and tools through new advertising techniques. Advertisements in male magazines such as Maxim, FHM, and GQ have slowly, over the years, lost the attractive blond female who used to stand beside the product or was somewhere in the photograph...

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