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Essay Details:
Essay text:
Put differently, persuasion occurs at the end of the process where a person understands a message then compares the position it advocates to the person's position on that issue.
A person's position on an issue is dependent on:
? the person's most preferred position (his/her anchor point)
? the person's judgment of the various alternatives (spread across their latitudes of acceptance, rejection, and noncommitment)
? the person's level of ego-involvement with the issue.
Key Concept: Latitudes
Levels of attitudinal statements
1. Most acceptable to me: A "best guess."
2. Acceptable to me: The set of these attitudinal statements comprise my Latitude of Acceptance (LoA)
3...
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