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Committees of psychologists investigated soldier morale and motivation. After the war, in 1919, the first university-based center for studying the applications of psychology to business was established at the Carnegie Institute of Technology. Called the U.S. Bureau of Salesmanship Research. Sacket, P.L In 1924, a change in direction took place. Originally conceived as a test of some aspects of Taylor's principles (which was “one-best-way" theory of making products), the researchers studied the optimal level of illumination necessary for workers to produce telephone equipment. Instead of finding assumed "one-best-way," the researchers found that productivity increased after each change in lighting no matter how bright or dim they made it...
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