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Much like the first group in the experiment, he responded to his frustrations with marketing with more aggression in his set. The first group in the experiment had to respond to harsh critiques by punching a bag, while thinking about the critic. With a target in mind, Hicks went off on a rant which fed into speech. His tone in speech started off as a jest but he soon kept on getting more belligerent with his insults and his demand of suicide as time went on. He knew that being more aggressive would be productive in making people laugh because he knew the bigger the statements, the bigger the response...
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