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These elements fused to produce an average male that was perhaps less masculine, and less dominant than the traditional male of years past. The term “metrosexual” has now entered our society’s vocabulary. One of the most popular television shows is currently “Queer Eye for the Straight Guy” which uses homosexual stereotypes to turn gruff men into fashion savvy sophisticates. Marketers observing this movement tried “to convince men that they needed to cram their cabinets with as many expensive balms, masks and scrubs as women stockpile” (Barker, 2004). In Fight Club (Fincher, Linson, Chaffin, & Bell, 1999), an everyday office worker named Jack creates an alter-ego who masterminds Project Mayhem, a plan to destroy American consumerism (attachment to materialistic values or possessions) in hopes of advancing masculinism (embracing the characteristics that make men different from women)...
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