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This could also be done via a Pilot Study. A Pilot Study will allow a non-biased view of how the consumer may react to a product such as this by obtaining primary data that will reflect the concerns, likes, and dislikes of the new product. An additional added value of a Pilot Study is that it is based on a smaller exploratory research product that uses sampling but does not require rigorous standards or costs associated to the research. Focus Group Interviews also could benefit here as this technique within exploratory research is very popular with discussions surrounding advertising. Focus Group Interviews are small in nature and can focus on the new-product concept...
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