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This targeting of audience members serves the purpose of singling out the most desirable consumer for the product to encourage their economic support. So if advertising is only concerned with selling product, why is it blamed for the low self-esteem and body image and thus the bulimia and anorexia seen in today's women?
The images projected by the media in commercials, products, wrote ads etc. give today's consumers an idea of what "normal" should look like (Sellers, M., Waligroski, K., 1993). The people in the ads would all have the ideal body proportions, material possessions and social status in order to deserve the attention the ad places on them...
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