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They tend to focus on social elites' use of financial influence to inspire media bodies. Rheingold argues that "if a few people have control of what goes into the daily reporting of the news, and those people are in the business of selling advertising, all kinds of things become possible for those who can afford to pay." Rheingold presents a resolution, a solution to this problem. He sustains that putting the power into the hands of the citizens can ultimately guard us from totalitarian authorities as discussed above. This is the direct opposite of the authoritarian theory which places all forms of communication under the elites...
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