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The group is classed as focus as they do an activity together, such as discuss issues or read a magazine for example. However, the main aim of this technique is to see the interaction between participants and thus it is a useful tool in interviewing. Also, one other aspect of focus groups is that not only do they gauge the interaction between participants but also the observer can oversee “collective remembering” as shown by a study partaken by Kitzinger. He explored how people talked about AIDs by using participants who knew each other, through this he was able to see the interactions as they naturally would, or “naturally occurring data” (Kitzinger, 1994: 105)...
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