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The majority of business executives and managers are well educated and trained in their field, but few are also all that familiar with the behavioral sciences. This is where consumer psychologists step in. The consumer psychologist's job is not easy. Once a Coke was a Coke. Today's consumers have more than brand preferences. Some want regular cola, some decaffeinated, some sugar-free, and some both decaffeinated and sugar-free. And there is still more: New formula and Classic; cherry-flavored, too.
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PROs
Challenge of Working With Others Regular work in a rewarding team environment is not unusual...
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