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“Quality,” seemed to be a secondary expectation when deciding to purchase the Calibre shirt.
Financially, he is unstable to make any high involvement purchases as he only “earns $50 a week pocket money” from his parents. Since the shirt was beyond his viable budget, he needs to seek “extra financial support.” For example, he needs additional money from family members (mum, dad and brother) in order to make a purchase on this new Calibre Business Shirt.”
Buying Situation 2 – Long Nguyen TEAC Plasma Television
Long is living with his “wife and kids,” and owns his home. Predominately, he is “the one who makes the purchasing decisions when it comes to buying electronic products within the household… I also strongly consider my family’s opinion when deciding upon what television to buy...
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