Consumer Behaviour

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Title: Consumer Behaviour

Essay Details:

Subject: Psychology

Author: Lisa H

Date: July 5, 2013

Level: University

Grade: A

Length: 11 / 3011

Essay text:

Branding has become so strong that hardly anything goes unbranded. For example, even an A4 paper or a common nut is packaged with manufacturer brand label. Fruits such as oranges, apple or mango also have its own brand label. It is important to understand the meaning and the value of the brand in order to widen an effective marketing mix, for each target consumer. This is because a brand name can helps an organization to differentiate from its competitors. For example, a Sony dvd player is different from a Panasonic dvd player. Although the product is the same but the brand is different. Furthermore, consumer are mostly build up a relationship with a brand that they trust and go back to buy the brand products from time to time...

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