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Essay text:
Many studies of
conformity took place in the 1950's which led Kelman to
distinguish between compliance, internalisation and
identification. Compliance is the type of conformity where
the subject goes along with the group view, but privately
disagrees with it. Internalisation is where the subject comes
to accept, and eventually believes in the group view.
Identification is where the subject accepts and believes the
group view, because he or she wants to become associated
with the group.
Leon Mann identifies normative conformity which occurs
when direct group pressure forces the individual to yield
under the threat of rejection or the promise of reward...
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