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People assume that others probably know more than the do. This may apply to the Jenness and Sherif studies.
? NORMATIVE INFLUENCES
people want to be accepted as part of the group, don't want to be different. This may apply to the Asch studies.
Types of conformity
Kelman believed there were three types of conformity:
? COMPLIANCE
go along even though you don't change your mind, believe the group to be wrong but still conform.
? INTERNALISATION
because they become persuaded that the group is right, they change their opinion not just their behaviour.
? IDENTIFICATION
because everyone else is, these people don't think, typical of younger teenagers...
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