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Eiser (1986) on the other hand explains how an attitude is what comes of external observational events. Thus the fact that overall an attitude is the predisposition of an individual to evaluate some symbol, or an object or aspect of the world, in a favourable or unfavourable manner means that their must be an explanation and evidence as to why an attitude cannot be simply regarded as a device used to account for our response to certain stimuli.
Attitude, as an element is split into three components (Eiser, 1986). This view is sometimes called the triadic model or the ABC model, so called as there are three types of responses used in evaluation which are summarised by the acronym ABC; which stands for affective, behavioural, and cognitive respectively...
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