Attitude Change

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Title: Attitude Change

Essay Details:

Subject: Psychology

Author: Dorothy M

Date: December 10, 2015

Level: University

Grade: A

Length: 11 / 3024

Essay text:

The social judgment theory of attitude change was first presented by the U.S.-based Turkish psychologist Muzafer Sherif (1906–88) and the U.S. psychologist Carl I(vor) Hovland (1912–61) in Social Judgment (1961). SJT attempted to explain how attitude change is influenced by judgmental processes. The focus of SJT was about attitude change on a specific issue that results from judgments on related issues. This study provides insight literature review on how individual would change their attitude while they adopt in response to negative feedbacks. Introduction People frequently make comments about another person’s behavior, appearance, or personal characterizes expressly or mutely based on their personal opinion and experience...

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