attitude

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Title: attitude

Essay Details:

Subject: Psychology

Author: Wanda B

Date: June 2, 2017

Level: University

Grade: A

Length: 11 / 3038

Essay text:

Understanding how an attitude is formed is prerequisite for examining how do sources play a prominent role in forming a new attitude to substitute the audience current attitude. In communication perspective, a communication process is comprised of 4 elements, i.e. source, message, receiver, and feedback (Dominick, 2002, p.4). The attitudinal change among audiences is evident when we scrutinize the feedback of the audience as the audience feedback could be either a positive feedback (attitude) or a negative feedback (attitude) towards the message that originated from source. Thus, how an attitude changes or how a new attitude substitutes the current attitude is depending on how the audience (receiver) evaluate particular message from particular source/sources...

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