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Stroop reported one of the first studies, which provided support for this, in 1935. He combined the word object/property dimensions in the same stimulus to create one of the most researched phenomena in cognitive psychology: The Stroop effect (MacLeod, 1991). He found that it was faster to read words than it was to name the corresponding object or their properties, including their color.
Due to its key in understanding attention, the study that lead to many other related investigations, originated by examining interference in reading automaticity. Stroop furthered his research by creating tasks involving color naming and reading...
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