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(Craig 2004)
In trying to determine why adolescents smoke demographic analyses say that there is more of a tendency for older, Caucasian, male youths who are not in school to smoke than there is for other adolescent groups (Jamieson and Romer 2001). Other possible predictors of adolescent smoking consist of social influence (friends or family effects), prior smoking behavior, and imagery portrayed in tobacco advertising (Aloise - Young, Graham, and Hansen 1994; Pechmann and Knight 2002).
Behavioral learning principles apply to many marketing situations. George Perlov, a member of advertising council, stated, "Advertising is an art and a science" (Coffman, 2002)...
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