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Essay text:
Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew."1
Starbucks' guiding principle is to develop enthusiastically satisfied customers all the time.2 It is not only creating the ultimate coffee beverage, but also providing excellent service that ensures customers leave the store completely satisfied and eager to return - maybe next time with friends or family.3 Starbucks believes in bonding emotionally with the customer and forming long lasting relationships. It prides itself in being the premier purveyor of finest coffee in the world,4 but they refuse to rest just at that...
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